our work
Turning Insights Into Impact
See how we partner with brands, agencies, and product companies to deliver analytics that move the needle.
Channel health and data quality
Leveling Up Integrations and Fixing Broken Tracking.
Pixel implementation, tagging, and proactive data auditing are at the core of Interface Division’s services. Every day we’re installing new tracking, repairing broken tracking, and auditing channel health. Below are some examples of our work in this category.
Improving Channel Data With Better Integrations
By implementing Elevar, a more reliable Shopify tracking solution, we significantly increased Klaviyo add-to-cart events by 25%, resolved missing event issues, and boosted Meta event match quality from 0.3 to 1.0 across the board.
Proactively Finding and Fixing a Critical Breakage in Event Signal
In a routine monthly audit, we uncovered a near-total drop-off in Meta view content events. Here’s how we identified the issue and subsequently partnered with our client to resolve it.
Implementation of Event Based Tracking
Building Accurate Event Streams That Power Better Decisions.
Interface Division specializes in implementing event-based tracking across a wide range of platforms. From e-commerce sites to SaaS products, and from mobile apps to custom hardware. Our expertise ensures reliable tracking that powers accurate insights. Here are some examples of projects in this category.
Augmented Reality Mobile App
We partnered with the LA Kings marketing team to design and implement tracking for a mobile AR experience celebrating Dustin Brown’s retirement. This app gave fans the chance to snap a photo with Brownie virtually, right in their own space.
Multi-Modal Tracking on Hardware in the Classroom
Web-based tracking usually stops at impressions, clicks, and conversions. For Merlyn Mind’s AI assistant hardware, we had to go further. We engineered measurement for remote control interactions, voice commands, and more, all happening “inside the box”.
Event-Based Customer and Business Intelligence
Smarter Decisions, Better Outcomes.
For us, business intelligence work is all about impact – turning data foundations into insights that boost conversions and accelerate growth. From sharper KPI tracking to reporting that guides smarter decisions, these projects show how better analytics translates directly into better results.
analytics Product Management & Design
Engineering Analytics Into Products.
We partner with product teams to design and deliver embedded analytics and channel integrations that expand capabilities, strengthen platforms, and create lasting competitive advantage.
Facebook CAPI Feature for B2B Fundraising Platform
Our team worked for a year while designing and overseeing implementation of a Facebook CAPI integration for one of the largest fundraising platforms in the US.
Embedded Human Resources Analytics with Sisense
Interface Division designed and developed embedded analytics that overall increased usage by 700% in HR departments at some of the biggest tech companies in the world.
Gamified Analytics with Embedded Looker Dashboards
We helped a leading documentation and support platform surface analytics that gamified article creation and upkeep in order to deflect customer service requests.